As with other manufacturers in the professional audio and music industry, Radial has a very active artist relations program. Artist relations work closely with a select group of artists to help evaluate new products and expand Radial’s brand awareness. When an artist contacts Radial to acquire product, both parties clearly understand that the intent is to provide mutually beneficial advantages such as provide the artist with quality products and support in exchange for using the artist’s name to promote Radial brands for greater visibility in the market place and promote the artist and relationship we share with them across our social media platforms. This approach has been a cornerstone of our success, resulting in strong long-term relationships.
Artists wishing to enter into a relationship with Radial will be considered by a Radial Artist Relations person in-house. We review each inquiry, using set criteria to help us determine if the artist, act or individual meets that criteria.
The information we review includes (but is not limited to) web sites, social media traffic, videos, audio, award nominations/ wins, chart activity, touring status, song writing, recording collaborations, and other areas. We consider a review process necessary as a consistent means for Radial to maintain a high level of artist quality on the roster.
Since we have dealers and distributors worldwide, we do not sell directly — except to artists on our roster. How it works is simple: if we extend the program to an artist, we offer artist pricing in exchange for an endorsement. The endorsement is in the form of a quote about our gear and use of a hi-res, color image. These are required from the artist. At times, video or interviews may be requested along the way. We use the quotes and photo to create the artist profile on the Radial site. The link to the profile is shared with the artist to use on their platforms and reach.
Due to the overwhelming number of submissions, it might take a while to respond but we will review each inquiry and reply in a timely manner. Radial makes no guarantee that we will approve an inquiry until Radial determines it to be a good fit. Radial’s goal regarding artist relations is to work with well known artists and acts that have sufficient market appeal to influence musicians and industry associates.
This means that for the most part, we can only support artists with a proven track record that meet our criteria, and therefore are not always able to support up-and-coming artists. It is understood that should Radial agree to supply a product directly to the artist, this is done as a means to associate the Radial brand with the artist. Therefore, the artist agrees and authorizes Radial’s use of the artist’s name, image, quotation, interview or other marketing tools for the purpose of marketing Radial brands. This will be performed via our websites, advertisements, press releases, packaging, print media and social media.
Should the artist prefer to not have their name associated with our company, it is the artist’s responsibility to provide it in writing, detailing the limitations that are being requested. We understand the sensitivity of this issue and will do whatever we can to ensure the artist is presented in a professional manner. If the artist is not interested in authorizing our use of their name or image, we ask that the artist simply purchase Radial products through an authorized Radial dealer.
Any questions, please don’t hesitate to let me know. I look forward to hearing from you.
Best regards,
Jim Rhodes
Artist Relations
Radial Engineering Ltd.